Music Video: flying lotus

Flying lotus is an amazing musician from L.A who's music spans across many different genres. His music is not simple to pin down to a basic message and a lot of his music is instrumental. This allows for more creative freedom when creating a music video but also provides more of a challenge to make sure the video brings the emotions/tone and messages behind a song.

This is a music video for a song called zodiac shit. The actual animation follows all the animals in the Chinese zodiac calendar and uses the music to creating a flowing metamorphosis between the different animals. The video I feel captures the essence of the song very well and as a good music video should enhances the music visually rather than distracting the viewer. A lot of this animation feel like it was done using straight ahead animation rather than pose to pose as it has a great sense of flow that matches the music.