For my last personal responsive brief I chose a small competition being run by Brompton bikes. This brief was really appealing to me for a few reasons; the prize was a very nice bike (which would be very handy), a majority of the entrees would be filmed on phones so an animation would really stand out (giving me a good chance) and it would force me to have a good social media presence to win.
The brief asks for a video that is up to 15s long (this is the max time for instagram) which is about seeing your unseen city by bike. I don't own a bike in leeds so I knew getting live action footage would be tricky if I wanted to do so. As a student on leeds I thought it would be nice to show all the places that I go to on a regular basis for fun in leeds. Unlike film I have the advantage of being able to lay all these places out together as it may be a bit crazy if it was to cut to a knew building every second with live action film. Since it was for Brompton and a lot of the entrees contained one I figured it would be good to have one in my animation as I'm sure the brief as all about good advertising for them. A big part of the brief is to get lots of likes on your instagram video as only the top ten will get judged to win the 3 prizes. This meant I needed a plan on how to publish my animation effectively. I also needed to make sure that I get my animation finished with a good amount of time before the deadline which is 31st march.
I wanted some very clean animation for this brief and I figured a graphic style animation would hit their "hipstery" and minimal aesthetic well. I thought 2D character rigging would be a good solution with this as it can produce some very nice motion relatively quickly considering the deadline was quite tight and I've gotten aquatinted with it before. I was unsure what I want to do with the building design but I figured I'd tackle that after I'd designed the character.
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