Choosing a brief was quite a difficult challenge there were plenty of briefs that I found pretty repulsive however quite a few that looked interesting as well. The main things I looked for in a brief were ones I knew could be resolved through animation whether it was specified or not, I also wanted a brief that had messages I was happy getting behind. After looking through all the briefs I liked I narrowed it down to two briefs since it would be a bit easier to choose a partner.
The two i went for were the D&AD : dazed brief and the YCN: marine stewardship council brief. I chose the dazed one as I have had a big interest in mixed media animation and I thought this was a good opportunity to experiment with that also the brief was very open leaving a lot of room for experimentation. The MSC brief was appealing to me purely because it was a cause I believed in and it asked for a video response which meant the brief was more tailored to animation compared to others. I was torn by choosing on making a documentary on the environment so this was a good oppertunity to do something similar.
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