During a responsive session we all had a seminar on dissecting briefs that are given by competitions, this is an important skill because these are situations where there isn't a representative to explain what they are looking for so often requires so reading between the lines. We took past D&AD briefs and analysed them the best we could to find what they wanted in response. The most important thing I took away from this seminar was the importance of keywords. The best way to dissect a brief is to find the key words highlighting both the ethos of the brief and also the direction of what the brief is asking for.
Another important aspect was reading beyond the brief. This was seeing how you could go beyond what the brief has asked for instance even if they haven't asked for an animated entry doesn't mean it couldn't work really well for it.
No comments:
Post a Comment