Our first meeting mainly consisted of a big mind mapping session between everyone. We all tried to formulate a plan about how we would approach this project. We knew what the brief wanted but we also wanted to make sure or response could play to individual strengths to make the final outcome as strong as possible. In our first session we found the confines of the initial brief really difficult. We were all trying to pitch ideas which generally did not fit the brief either what the MSC asked for or what "the aspirationals" would find engaging. The first session ended with no viable ideas coming out of it. After meeting again in a more relaxed environment everything went a lot smoother, I think having more time to think and being in a environment with less pressure helped the ideas flow much better.
We ended thinking of creating a infographic styled animation but instead of just stating facts like most which is very dry we wanted to make something a lot funner. A big inspiration pitched by ollie was an advert for the video game portal which was the exact tone we wanted in our video.
Using a more motion graphic like style I knew we could use 2D rigged characters to animate with which would allow everyone to do well for this brief. I'm fairly confident with aftereffects and the others where confident in designing in illustrator and photoshop. This meant they could both create characters and background which would not be altered at all when animated.
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